When one of Canada’s media power-players re-launched Super Channel, they needed a website that set them apart from the competitors. Their diverse multi-platform programming required a fresh and engaging online experience, so they turned to Suitcase Interactive.

Because their package was sold through cable providers, the web was the only form of direct communication that Super Channel had with its subscribers and potential customers. Therefore, the site had to be comprehensive, and accurately reflect real-time information about Super Channel and its lineup. And because there is stiff competition in the movie channel market from several established competitors, superchannel.ca ha d to quickly engage users and communicate benefits.

Suitcase Interactive built the colorful, entertaining superchannel.ca from the ground up. Through the use of interactive eye-catching features, a database of programming integrated with a customized schedule, and a content management system, both users and staff reap the rewards of real-time asset management. The Super Channel site constantly looks as fresh as its line-up – and can be quickly updated to reflect changes.